It’s time for a make-over.

We’ve been providing our service for almost 10 years. In these years we got tens of thousands of users using our product hundreds of thousands of time. We’ve always tried to learn from our users and keep it simple. However, we understood the workflow doesn’t at all stop at exporting the calendar. In fact, it’s a small part of a much bigger equation. We want to be with our users in tackling that bigger problem of time and resource management. Today’s change reflects our decade-long learning and exploration.

Our calendars are sources of some invaluable data – we log our work, store our trip plans, send or accept meeting invites. In this internet era, the concept of the calendar has changed fundamentally. It’s not a mere schedule anymore, rather it became a data store containing all sorts of useful meta-data surrounding an event. A basic calendar interface is not the best way to extract and interact with the data any longer. Excel is one mechanism to unleash the potential but we know it’s not complete.

Time is the most valuable asset in our life, we all have a limited amount of it. No matter how much we ignore it we don’t really need to be a genius to recognize this fact. So, should not we try to make the best use of it? Our calendars contain all sorts of information on how we spend our time. We think by combining our calendar data with analytics, machine learning and automation we can develop sensible solutions to tackle our time tracking and management problems. We will be measuring our success not by how many users we have but by how much of our user’s time we are saving.

So, what does it mean for our users? Two things – 1) All changes will be seamless, shouldn’t affect existing features and plans. 2) We will be gradually releasing more time-saving features. In the meantime, expect more exploration from us. We are always eager to learn, do more and do it better.

Happy Time Tackling!